Keds
Lifestyle Collection
project / Strengthen centennial marketing campaign with a collection of lifestyle accessories launched in pop-up shops and global retailers.
strategy / Identify proven product formats that resonate with the Ked's girl and extends the brand's product reach. Create a visual design language to complement the marketing campaign's key messages.
results / The final collection was launched globally and paved the way for future line extensions.
Art Direction and Design: Carly Bosanko, Jill Berry, Created at Mosquito inc.
