Caribou Coffee
Amy's Blend Campaign
project / The 20th Anniversary of the annual Amy's Blend marketing campaign which celebrates a beloved employee by raising money for breast cancer patients through a partnership with CancerCare.
strategy / Enhance customer engagement through the campaign theme, "Celebrating 20 years with 20 ways to care". Multi-channel touchpoints centered around sharing personal stories and providing ways to show care. Develop an easy-to-use marketing guide and graphic toolkit to ensure visual consistency from internal and external teams.
results / Campaign met its donation goals and the client saw increased social media engagement over previous years.